A new Christmas campaign launched by McKinney Competitions is bringing together a major prize, community donations and local influencers to support three charities serving people and families across the local community.
The 2026 Making A Difference campaign was officially launched yesterday. All profits generated from its prize competition will go to Women’s Aid Armagh and Down, Caring Coins and Angel Wishes.
A £20,000 cash alternative or Škoda Kodiaq
People entering the competition will have the opportunity to win a 2021 Škoda Kodiaq Sportline or choose an alternative cash prize of £20,000.
McKinney Competitions says the campaign is intended to go beyond the prize itself, with a wider programme of community activity planned to support the charity partners over the Christmas period.
Adrian Logan, Peter Lavery and Tyree Patton, described as the faces of McKinney’s, are fronting the campaign and encouraging local people to take part. Local influencers have also been enlisted, with each receiving an allocated budget to buy items specifically needed by the three charities.
The organisers say this approach is designed to provide practical help by ensuring the charities receive items that can directly benefit the individuals and families they support. The influencers will also help raise awareness and encourage wider public participation.
Gift donations sought at Armagh collection point
Alongside the financial fundraising, McKinney’s is asking the public to support a Christmas gift donation drive. Toys, gifts and other suitable items can be dropped off at McKinney Motors in Moy or at CPS Property locations in Armagh, Ballygawley, Belfast, Dungannon, Derry/Londonderry, Portadown and Monaghan.
The donations are intended to bring additional Christmas happiness to children and families who may need extra support. The gift drive complements the competition by giving people another way to contribute directly.
Three charities set to benefit
Women’s Aid Armagh and Down provides services and support to women and children affected by domestic abuse. Caring Coins supports people in need through community generosity and practical assistance, while Angel Wishes helps bring happiness and special experiences to children and families facing challenging circumstances.
“Christmas should be a time when everyone feels supported and cared for. We wanted this year’s campaign to be about more than simply offering someone the chance to win an incredible prize. We wanted to create something that would have a genuine and positive impact on our local communities.”
In a statement on behalf of McKinney’s, Adrian Logan, Peter Lavery and Tyree Patton said the campaign would give people several ways to help, including entering the competition, donating gifts or sharing information through social media.
Competition information and entry details are available at McKinney Competitions’ campaign page. The company said people seeking further information about the campaign or donation drive should contact McKinney Competitions directly.