Armagh has been ranked 77th in a nationwide sex map based on sexual wellness purchases, placing the city below several other Northern Ireland towns but ahead of Belfast and Londonderry in the unusual analysis.
The ranking was published by Lovehoney, a company selling sexual wellness products, using a year of sales data from 698 towns across the UK. The company said its analysis was designed to show purchasing trends and identify hotspots in different locations.
How Armagh compared with other towns
Armagh’s overall position was 77th. It was outperformed by Dungannon, which ranked 14th, Ballyclare at 17th, Ballymena at 28th and Newry at 31st.
Ballymoney also appeared high in the table, ranking 37th overall. The town was 14th in the UK for anal sex toy purchases, 18th for vibrators and 20th for strap-ons, according to the analysis.
Enniskillen was the strongest Northern Ireland performer. The County Fermanagh town ranked eighth overall despite having a population of about 14,000, according to the report. It placed fourth nationally for butt plug purchases, ninth for vibrators and 14th for role-play products.
At the top of the UK table was Waltham Cross in Hertfordshire, which recorded the highest per-capita purchases. It also ranked first for vibrators and third for strap-ons.
What the survey says about Northern Ireland
Ballyclare’s overall ranking was supported by high category positions, including 14th for strap-ons, 15th for bondage, 20th for vibrators, 17th for butt plugs and 23rd for anal sex toys.
Ballymena ranked particularly strongly for fantasy and role-play products. Its residents placed 27th nationally for strap-ons, 35th for vibrators and 40th for bondage, while the Fruity Lubricant Trio was identified as the town’s favourite lubricant.
The analysis placed Belfast at 206th. Londonderry was not ranked in the survey.
Lovehoney said an interactive map allows people to explore how their town compares with others. The company’s sex and relationship expert, Annabelle Knight, said:
“Sexual wellness doesn’t only exist in big cities, it’s for everyone. Our data often shows strong engagement from smaller communities, where people may value the privacy, choice, and convenience of shopping online. It’s always great to see pleasure alive and well in every corner of the UK, and the sex map is a reminder that sometimes the most unexpected places have the most interesting stories to tell.”
The findings were reported by the Belfast Telegraph on Sunday, 23 August 2026.