Age NI members across Northern Ireland are being offered specialist support when choosing adjustable beds, recliner chairs, supportive mattresses and other comfort products through a new partnership with Markethill-based Dalzells Beds.
The partnership was announced on Thursday 20 August 2026. It is intended to help older people find practical solutions that can improve sleep and comfort while supporting independent living at home.
Under the arrangement, Age NI members can access expert guidance, a dedicated showroom experience and information designed to help them assess which products may meet their individual needs. The service is focused on allowing customers to make comparisons and seek advice before making a purchase.
Support available to customers
The services connected with the partnership include free delivery throughout Northern Ireland. Customers can also receive free set-up and demonstrations for adjustable beds and recliner chairs, allowing them to understand how the products work in their own circumstances.
Dalzells Beds will also provide guidance on VAT relief for eligible mobility products purchased in Northern Ireland. The source material does not state that every product or customer qualifies for relief, so customers will need to establish whether the relevant eligibility requirements apply to them.
The company’s showroom in Markethill has a large display of adjustable beds and recliner chairs, described in the announcement as one of the largest in Northern Ireland. Visitors can compare different products, experience different comfort levels and discuss the available features in what the business describes as a relaxed, no-pressure environment.
Customers will be supported by Kathryn and Sharon, identified by Dalzells as its dedicated comfort specialists. Their role includes explaining the options available, helping visitors compare features and discussing products suited to individual requirements.
“We’re delighted to be partnering with Age NI to help support people across Northern Ireland in finding practical comfort solutions that can make a real difference to everyday life. “Choosing an adjustable bed or recliner chair is an important decision, and we believe customers should have the opportunity to see, try and compare products while receiving friendly, knowledgeable advice from people they can trust.”
Sharon Dalzell of Dalzells Beds said the partnership would give people an opportunity to see, try and compare products while receiving advice from the showroom team.
Online information and next steps
The partnership also includes a dedicated online information hub. It covers adjustable beds, recliner chairs, supportive mattresses and guidance on VAT relief, and is intended to make it easier for visitors to arrange a showroom visit or contact the Dalzells Beds team.
People seeking more information can visit armaghbeds.com or call Dalzells Beds on 028 3755 1260 and select option three. The supplied announcement does not give a separate launch date for the online hub or specify whether appointments are required before visiting the showroom.
“At Age NI, we’re committed to helping older people live well and remain independent for longer. We’re pleased to partner with Dalzells Beds, a long-established Northern Ireland family business that shares our commitment to supporting people with trusted advice, quality products and excellent customer service.”
Mandy Wilson, Age NI’s charity director, said the organisation was pleased to work with Dalzells Beds. Age NI describes its work as helping older people improve later life through information, advice, services and campaigns that support independence, connection and support within local communities.
Family business established in 1956
Dalzells of Markethill was established in 1956 and, according to the announcement, has served customers across Northern Ireland for more than 70 years. Dalzells Beds is part of the family-owned business.
The business provides beds, mattresses and wider comfort solutions. Its Markethill showroom includes adjustable beds, recliner chairs, supportive mattresses and mobility products from leading UK and Irish manufacturers.
The partnership therefore links Age NI’s information and support work with a local Armagh-area business specialising in products intended to improve comfort and help people remain independent. The announcement does not provide financial details about the agreement or state how long the partnership will run.
Age NI is described in the supplied material as Northern Ireland’s leading charity for older people. Its stated focus includes providing information, advice, services and campaigns to help older people remain independent, connected and supported in their communities.
