Tourism and hospitality businesses across the Armagh City, Banbridge and Craigavon Borough are being invited to take part in a free digital marketing programme designed to improve their online presence, reach new audiences and support business growth.

The ABC Council programme will give participating businesses practical guidance on creating digital content, improving visibility online and turning customer interest into bookings. Places are limited to 20 businesses, with one participant permitted from each business.

What the Armagh-area programme covers

The two-day workshop programme will be delivered by Chartered Marketers Christine Watson and Denise Hamill. It will cover website performance, search engine optimisation, Google Business Profile, email marketing and social media strategy.

Participants will also explore content creation, photography and video, digital advertising, online reviews and the use of artificial intelligence tools in marketing. The council said the sessions will focus on practical, hands-on learning, allowing businesses to apply the techniques directly to their own operations during the programme.

Businesses must attend both sessions. The workshops are open to tourism and hospitality businesses based within the Armagh City, Banbridge and Craigavon Borough Council area.

Dates, venue and booking deadline

  • Workshop 1: Digital Marketing for a Giant Impact — Monday 23 November 2026, from 10am to 4pm.
  • Workshop 2: Social Media Content That Makes a Giant Impact — Monday 7 December 2026, from 10am to 4pm.
  • Venue: The Chamber at Banbridge Civic Building.
  • Booking deadline: Friday 13 November 2026.

Places will be allocated on a first-come, first-served basis, subject to applicants meeting the programme’s eligibility criteria. Although the training is free, the council said a cancellation or non-attendance fee will apply because availability is limited and demand is expected to be high.

Eligible businesses can book online through the council’s programme announcement. The source material does not provide a direct booking URL, so applicants should use the booking link published with the ABC Council announcement.

Support for local tourism businesses

Launching the initiative, Lord Mayor of Armagh City, Banbridge and Craigavon, Councillor Mary O’Dowd, said: “Our tourism and hospitality sector plays a vital role in showcasing everything that makes our borough a great place to visit, from our welcoming accommodation providers and attractions to our cafés, restaurants and visitor experiences. In today’s increasingly digital world, having a strong online presence is essential for businesses to reach new audiences and remain competitive. This programme will provide participants with practical skills and expert guidance to help them maximise their digital marketing efforts, strengthen their visibility and grow their business.”

The council said the programme forms part of its ongoing commitment to supporting the growth and development of the local tourism industry. It is intended to help businesses build their digital capabilities and make the most of opportunities in an increasingly competitive digital marketplace.