Tourism and hospitality businesses in the Armagh City, Banbridge and Craigavon Borough Council area are being offered free help to improve their digital marketing, build their online visibility and turn social media activity into bookings.
The two-day programme, titled Make a Giant Impact: Digital Marketing & Social Media Workshops for Tourism Businesses, will be held at The Chamber in Banbridge Civic Centre. It is being provided by Armagh City, Banbridge and Craigavon Borough Council for businesses operating within the borough.
Two workshop dates in November and December
The first session, Digital Marketing for a Giant Impact, will take place on Monday 23 November 2026. Registration and refreshments will be available from 10am, with the workshop running from 10.30am to 4pm.
The second session, Social Media Content That Makes a Giant Impact, is scheduled for Monday 7 December 2026. Registration and refreshments will again begin at 10am, followed by a workshop from 10.30am to 4pm.
Both sessions will be delivered by Chartered Marketers Christine Watson and Denise Hamill. Businesses must attend both workshop dates to take part.
What the Armagh-area programme will cover
The programme is designed to provide practical support that businesses can apply directly to their own operations. Topics will include getting found online, converting visibility into bookings, using a Google Business Profile, website and digital marketing fundamentals, and developing a social media strategy.
Participants will also cover content planning and creation, photography and video for social media, repurposing content across different platforms, and using artificial intelligence tools to support marketing activity. Practical exercises will form part of the programme.
Who can apply and how places will be allocated
The workshops are open to eligible tourism and hospitality businesses operating within the borough. One participant is permitted per business, and the programme has a maximum of 20 places.
Places will be allocated on a first-come, first-served basis, subject to eligibility. The programme is free for eligible businesses, although participation may constitute a subsidy under the Subsidy Control Act 2022. Businesses booking a place must confirm that they are eligible to receive the support and agree to provide information needed for subsidy-control compliance if requested.
Because availability is limited, a £50 cancellation or non-attendance fee will apply if a participant cancels within seven days of the first workshop or fails to attend without prior notice.
Further information is available from [email protected]. Businesses can book through the Visit Armagh event listing.